Practice, Amplified
A four-week AI course for values-driven practice owners.
Four Thursdays in October, one hour each. Taught by Sara L Weber and Kelsey Blahnik
October 8, 15, 22, and 29. Noon to 1pm CT. Capped at 10. Virtual. $597
Why are we teaching this?
AI has changed our practices for the better, and it has let us create things we didn’t think were possible for people like us.
We didn’t set out to teach a course about it. We just kept ending up in the same conversation with other practice owners. The one where someone says "I tried it and it sounded like a stranger wrote it," or "I know I should be using this and I have no idea where to start." Enough of those and it starts to feel silly not to just show people.
So here we are. Kelsey runs her group practice with AI woven through her operations and has built the kind of systems most of us assume you have to hire someone for. I go deep on voice, on thinking, and on how the tool actually works, which comes in handy when the skeptic parts show up along the way.
We're not techies. We're therapists who got genuinely good at this the self-taught way.
What we’ll build together.
Four Thursdays in October, noon to one. One hour on purpose, because every extra half hour is a clinical hour you cannot bill, and we are not going to do that to you.
You come in with one thing you actually want to build. A newsletter that sounds like you. A financial dashboard you will open. The CEU course you have been carrying around in your head for years. Website copy that stops sounding like a stranger wrote it. Whatever is loudest. We’ll tackle it together and maybe one or two other things you want to create as well.
We spend four weeks teaching you to collaborate with Claude, and your project is the vehicle. The project is not the point. The point is that when we are gone, you can build the next thing without us.
The 4 weeks:
Week one: the shift
We start with where you actually are. Your game plan doc is already in your hands, built from your survey, so we are not spending our first hour discovering each other. We look at what you have tried, what worked, what landed flat, and what you want to be able to do by the end of October.
Then we clear the hurdles, because most of us are carrying at least one. The output that keeps sounding like a stranger wrote it. The privacy question you have never fully settled. The environmental cost (I am in the middle of a PhD in sustainability and I came in skeptical, so we go through what I actually found when I looked at the data). How Kelsey talks with her own clients about AI and consent. And the quiet one underneath all of it, that this replaces the human part of our work. We are not skipping any of that to get to the fun stuff.
Then Kelsey opens her files. Real things she has built and actually uses. A referral partner spreadsheet that fills itself in. Tiered payroll logs. Her whole speaking pipeline. Not slides, the working files, with the drop-downs working. This is the part where you stop wondering what is possible and start getting ideas.
We close by picking yours. Everyone leaves week one knowing exactly what they are building.
Weeks two and three: working sessions
You come back with what you tried. We teach into whatever comes up, live, tag-teaming as we go. Someone gets stuck and the whole room learns from it. This part gets a little messy and that is the good part.
Week four: what is next
Where you got, what to keep doing, and how to keep building after we stop meeting.
Between sessions, you’ll have access to us for questions and we’ll be nudging you along with a mid-week email to keep you moving.
What you get
Four live hours with a small group, capped at 10, so it is a room and not a webinar
2 Ethics CEUs (if you want them)
A personalized game plan document, built from your intake survey, in your hands before we start
One real thing built by the end (maybe more), plus the skill to build the next one on your own
A short between-session email each week so you can stay on track
Two teachers with genuinely different strengths, both actively running group practices right now
Who this is for
Practice owners who have already poked at AI and want to go somewhere real with it. If you came to the free hour, this is the next room. If you have never opened Claude at all, start with the free workshop first (Enroll in the Free Ai Workshop Here) and then come find us in October.
The part most trainings skip
Ethics is not a module we tack onto week one. It runs through all four weeks, because the questions do not arrive on a schedule. They show up the moment you are about to paste something in and your stomach does a thing.
So we keep coming back to the line. No PHI, no client names, no session content. What a BAA is and when it actually matters. How you talk with clients about AI if they ask. And the more useful half of that conversation: everything that is safely on the table, which turns out to be most of what a practice owner needs help with anyway. Job postings. Your newsletter. Comp models. Referral tracking. Policy drafts. Supervision materials. There is more room inside the line than most of us think.
Bring your worries. Bring the thing you have been quietly doing and are not totally sure about. If we do not know the answer, we will say so and go find it.
Two of our four hours are ethics content. If you want the CE hours, there is a short evaluation at the end and we will send you a certificate.
Investment: $597
Dates: October 8, 15, 22, and 29.
Time: Noon to 1pm CT. Virtual.
Capped at 10
Who we are
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![Sara L Weber]()
Sara L Weber, LPC-S, CEDS-C
Sara founded Discovery Counseling Austin in 2017 and now leads a team of 35+ clinicians, including a graduate internship program and a group of associate-level therapists coming up through supervision. She wrote Trust Yourself: A Mindfulness-Based Practice Building Workbook, writes The Snail Mail newsletter, and coaches practice owners through Practice Momentum. She is also in the middle of a PhD in sustainability, which is how she ended up reading the actual research on AI and energy instead of just worrying about it quietly like a normal person.She is not a tech expert. She is a therapist who needed this to work and spent a year figuring out how.
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![Kelsey Blahnik, LCSW-S]()
Kelsey Blahnik, LCSW-S
Kelsey owns The And Way Therapy in Austin and wrote The And Way: Assertive Peacemaking in a Divided World. She teaches therapist workshops through The And Way Learning, writes for practice owners about the parts of this work nobody trained us for (payer strategy, credentialing, whether to start your own thing at all), and pulls local practice owners together for the kind of in-person meetups where people say what is actually hard.
She runs her practice with AI woven through the operations, from referral tracking to payroll to her speaking pipeline. She is also the most careful person we know about where the line sits with client information, which is a large part of why she is teaching that piece.
